Design Works
My design work spans cultural branding and engaging digital experiences, merging creativity with intention. Grounded in empathy and strategic thinking, every project embodies my dedication to developing inclusive, user-focused solutions that foster connection and inspiration.
Design & Marketing Project
The Calgary Liondance Association is a nonprofit focused on preserving the Chinese lion and dragon dance. Their branding project introduced a dual logo system tailored for youth and cultural heritage. This initiative included campaign graphics and event materials to enhance brand recognition and attract young recruits.
Interaction Design Project
SweetTooth Treats is a fictional bakery famous for its playful desserts and friendly service. We created a responsive e-commerce website that reflects the bakery’s cheerful personality, prioritizing mobile usability and accessibility to provide customers with an intuitive shopping experience, from browsing to checkout.
Branding Design Project
Clawtopia is a claw machine arcade that fuses nostalgia with modern style. The project developed a cohesive brand identity and visual language reflecting the arcade’s playful spirit. Alongside, a vibrant marketing campaign and a user-friendly website were launched to enhance customer engagement and improve operations.
User Experience Design Project
Signify is a mobile app that connects hearing and deaf individuals via sign language education. It includes tutorial videos, interactive quizzes, and progress tracking. Emphasizing empathy and accessibility, the app promotes an inclusive user experience that enhances learning and encourages meaningful connections.
Design & Marketing Project
The Calgary Liondance Association is a nonprofit focused on preserving the Chinese lion and dragon dance. Their branding project introduced a dual logo system tailored for youth and cultural heritage. This initiative included campaign graphics and event materials to enhance brand recognition and attract young recruits.
Interaction Design Project
SweetTooth Treats is a fictional bakery famous for its playful desserts and friendly service. We created a responsive e-commerce website that reflects the bakery’s cheerful personality, prioritizing mobile usability and accessibility to provide customers with an intuitive shopping experience, from browsing to checkout.
Branding Design Project
Clawtopia is a claw machine arcade that fuses nostalgia with modern style. The project developed a cohesive brand identity and visual language reflecting the arcade’s playful spirit. Alongside, a vibrant marketing campaign and a user-friendly website were launched to enhance customer engagement and improve operations.
User Experience Design Project
Signify is a mobile app that connects hearing and deaf individuals via sign language education. It includes tutorial videos, interactive quizzes, and progress tracking. Emphasizing empathy and accessibility, the app promotes an inclusive user experience that enhances learning and encourages meaningful connections.